How to Engage Consumers

The Road to 250 Votes

Social Media

Social media is going to be a big part of building excitement around your business and gaining the required 250 votes to be eligible for a grant. Using Facebook and Twitter, you can directly engage with current and potential customers not only to encourage voting but also to further educate and turn your fans into brand ambassadors for your business.


Note: If you don’t have social media accounts for your business yet, don’t worry. You can create a Facebook Page here and start a Twitter account here. Just follow the instructions. It’s easy!

Why Social Media is important

A valuable endorsement for a local business is a recommendation from one friend to another. Increasingly, conversations between friends about brands and businesses are happening within online social networks like Facebook and Twitter.


If you regularly communicate with your customers by email, you can use it to announce your participation in the Program. (Email can also be used to encourage people to Like and Follow your social media accounts). However, note that you may only email customers if they have given you permission to do so.

If you have permission to do so, you can consider telling them:
Thanks to a program sponsored by Chase and LivingSocial called Mission: Small Business℠, your support could translate into a
$250,000 grant. But we need at least 250 votes at

Social Networking by the numbers

Active social networkers* are
47% more likely to be heavy spenders on clothing, shoes, and accessories
45% more likely to go on a date
18% more likely to work out at a gym or health club
19% more likely to attend a professional sporting event
53% of active social networkers follow a brand online
64% of Twitter users and 51% of Facebook users are more likely to buy from the brands they follow
75% of small businesses maintain some type of social media presence
*when compared to the average adult internet user
sources: Nielsen: Social Media Report Q3 2011; Crowdspring: “How Small Businesses Are Using Social Media”, 9/28/11

This document, including sample documents herein and references to third party sites or services, is provided for informational purposes only and neither LivingSocial Inc. nor Chase Bank USA, National Association makes any endorsements, warranties, either express or implied, in this document. Information in this document is subject to change without notice. The entire risk of the use or the results of the use of this document remains with the user.

Press Release

Here is a link to the press release announcing the Mission: Small Business℠ Program. Please feel free to share the press release to help promote your participation the program.

US Chamber of Commerce Resources

For information on marketing strategies and other available resources, please visit The U.S. Chamber of Commerce.