Business chosen will receive one year of free business consulting services from a panel of experts

(PHOENIX – April 23, 2013) Anyone who’s ever started a business understands the challenge of effectively wearing a lot of different hats to help it grow. A new local organization is offering to wear the strategic business and marketing “hats “of an adopted business for one whole year to help.

Adopt a Small Business is a volunteer organization offering its business consulting services to one lucky small business owner at no cost for one year. Phoenix small businesses that meet the criteria are invited to apply for adoption now.

Larry Vivola, owner of Inline Business Advisors, started Adopt a Small Business because he was looking for a way to offer his professional skills and knowledge as a way to help other businesses. But he liked the idea of being able to expand what he offered to make a bigger impact on a business.

“My fellow volunteers and I are trying to change someone’s life, maybe create some jobs and give back to the community at the same time,” said Vivola.

Adopt a Small Business’s volunteer experts are pooling their expertise on a pro bono basis over a year-long period to help one business achieve its desired goals. Worth more than a projected $60,000 in marketing consulting fees, all services and advice are free aside from hard costs such as web hosting, printing, advertising, etc. In addition to Vivola, the following business owners have volunteered the services and resources to Adopt a Small Business for the next year:

Michael Arce, founder of Loud Rumor, is offering search engine optimization services

David Marsh, founder of Song Script, if offering video marketing services

Jason Yarger, founder of Gear Online Marketing, if offering social media services

Jenny Brooks, president of Jenny Brooks Public Relations, is offering public relations services

Will Chase, founder of Scottsdale Website Design, is offering website consulting services

“I see Adopt A Small Business as a great opportunity to give back to the local community. Looking back, I remember how hard it was to start a business from scratch and wish there’d ben someone there who could have helped me at the time,” said Will Chase, volunteer and founder of Scottsdale Website Design. “If we can help local businesses succeed, that help creates more local jobs and helps the overall local economy.”

To apply for adoption, businesses are invited to visit Adopt a Small Business’s website at and click the “Apply” tab. All applications are due by June 21. The Adopt a Small Business volunteers will review the applications, conduct interviews and select the adoptee by July 4, 2013. The one year of services will run July 5, 2013 through July 4, 2014.


Adopt a Small Business is a non-profit entity made up of volunteer business experts who will become one business owner’s planning, marketing, communication and sales generating consultants that every small business deserves. The organization’s mission is to provide business expertise to worthwhile small businesses to facilitate rapid growth. For more information, visit